How Location Based Marketing Strategies Can Grow Your Business

The location of a business organization has got a momentous impact on how much customers you earn and how your trade flourish. Location-based marketing strategies can make a hit with maximum local customers which can gradually enlarge your business in no time. As per research, it has been found that people use their smartphones to detect further regarding carriers and OEMs convergence on the first screen on unlock.

Here are the ways how direct marketers can enjoy taking benefits from it :

  • Content and timing are the most important

Business owners always work on optimizing for timing no matter when. They try sending the official emails at the peak time of the day to approach the maximum target customers. When someone will unlock your phone during the busy hours the first screen the person will get to see will be of no or less worth. They can get a view of the app they used last along with several icons which are not much favorable and also get removed like a flash. Once a user gets involved in an ‘idle’ session the other idle sessions also occur one after another.

  • Renewal of Content

With every passing year, innovative techniques are coming forth which the marketers can implement effectively to catch hold of their customers perfectly. They look for the content that can influence the first screen after unlock. Due to the enhancement in mobile marketing, marketers should pay more importance to local intelligence to hold a grip on the mobile campaign. Carriers have got the capabilities to affect mobile journeys in certain significant ways like employing users on the first screen which can attract great profits for the modification too.


  • Mobile Sleepwalking

People always look for something intriguing when they handle their smartphones. They go through different apps and news feeds to search for interesting things. Since ages advertising strategies are adapting according to the trend in media including smartphones. Marketers have developed innovative things via intelligence and timing in order to ‘sleepwalking’ in media. They always try to decide on the appropriate time and location to connect to users with advertisements with certain functions in consideration. Customers always yearn for quality offers and thus by grabbing their attention to your enthralling content you can leave a major impact on the user participation apparently.

So pay your utmost focus location-based marketing strategies to evolve your business and emerge as the most in-demand brand among the target customers in the future.

Essential Local SEO Tips For Alltime

Local search is positioned on a constantly changing podium. This makes it necessary for us to provide you with a few extremely important and essential SEO tips to let you have a successful 2018. Consumer reviews have gained a lot of importance in recent times. This has made niche SEO workers come up with fast and adaptable measures. Getting found on the search engine, reviewing your actions and constantly adding to your existing search engine optimization plan will make you look for everything you expect in your industry. Several surveys were carried out in 2017 to get an idea about the changing trends that are likely to come up in 2018. If you need to save thousands of dollars then local SEO is surely a significant online strategy for all businesses. There have been big changes for local SEO in Google with lesser number of relevant business listings, increasing the importance of mobility and mobile-centric optimization and complete change in ad placement on search engine results pages. Your rank and business growth with local SEO will be going through transitions and we are here to help you with our 16 essential local SEO tips for 2018.

  1. Focus on User Experience

With blockchain, voice automation, and robotics becoming an important part of most industries, 2018 will surely be the year of user experience. You must focus on your users and if your web pages are easy to navigate then you will surely be the winner in the long run.

Most topnotch search engines scrutinize web pages on the basis of user engagement and how they are interacting. Search engines provide good ranks to websites that are high on user engagement and attract more traffic.

You must keep a track on the overall website speed, loading time, navigation structure and readability. These are the qualities that determine a website’s efficient use and operability and successful user action and experience. You will attain beneficial insights and tend to develop helpful backlinks.

Mobile users are on the rise and more data is consumed via mobile devices which makes it important for you to optimize mobile websites/apps to support UX across all platforms.

SEO has started giving more importance to personal experiences as traffic and conversions are based on UX in the present times. Engaging your audience must be a part of your daily routine. Simply adding numbers and increasing your web traffic will not help you in sustaining engagement and conversion.

  1. Give importance to Title and Meta descriptions

Your website content and meta description tags along with the titles must be used in projecting your keyword focus. Include important keywords in your text titles and descriptions will help you appear more frequently and on top of search results.

  1. Have a Verified Google My Business listing

Before you start dreaming about your reach presence and popularity on Google maps and search engine, start your listing on Google My Business (GMB). Verify your business listing that includes business hours, business address, location, local phone number, and website address. Consider including details like menu options if you are a restaurant owner, list of flowers and other decorative details if you are a florist and likewise add details and description according to your line of business.

Post accurate and complete information on Google My Business. Lack of relevance in the information you provide will kill your business presence in search.

Two ways to verify your GMB listing:

  1. Use a verification postcard to verify your GMB listing. Refer to available online guides to help you with the verification process.
  2. Verify your GMB listing with the help of a video.

Google Posts were launched in June 2017 by Google which can be used to post business updates and information. Include this in your GMB account. Your new posts will appear on the SERP and GMB listing. This will help you reach out and communicate with your audience and customers.

Ask your customers to post reviews which is a genuine way to connect with your audience. You can copy your reviews from your GMB listing and publish them as a Google Post.

Since Google posts have a validity of 7 days you can share an event in your Google Post and keep posting updates that will remain live till the event ends.

  1. Go for Citation distribution across authoritative channels

Google gives importance to the consistency, volume and domain authority created by the citations across the web that ultimately determine your rankings on Google search and maps. Your website address, business name, phone numbers, and address accumulate to become your citation.

You need to publish an accurate representation of your citations across authoritative channels in order to attain authority and consistency that will reflect on your Google rankings in local search.

Moz Local, Whitespark and Yext are recommended citation services provider. A good citation portfolio will enable you to compete and get found in the local search results for high impact keywords.

  1. Create and Use Image-Based Content

Add as many images, videos and visually attractive and interactive content to your GMB local listing and web and mobile web pages. Presenting virtual tours to your audience will raise your popularity.

Your ‘time on site’ metric will be greatly boosted (visitors will find more options to stay and browse every section and pages in your website) by virtual tours, videos, and images.

Make your ‘About Us’ section appealing. Create your GMB ID from Google maps.

  1. Create Niche Titles

Add niche category in the title tags of your GMB listing.

  1. Add Tags as Section

Add ‘Tags’ section in your ‘about me’ description section. Create a list of the most relevant keyword phrases for your local business.

  1. Create Citations

Citations are a combination of your location based web presence that includes phone, business name and address. Increase your local rankings by improving your volume of citations and relevance.

  1. Link to Sub-Pages

Create anchor text links that point towards your website’s sub pages in your about section of GMB listing.

  1. Publish Citations in Niche Directories

Find your metro-specific and industry-specific directories to get highly targeted NAP citations published.

  1. Create City Pages and add them in your GMB Listing

Make city-specific landing pages for your website. You will earn a lot of relevance and authority for your targeted location.

  1. Include Schema

Before you publish your NAP citation make sure you wrap it in Schema language.

  1. Start and Continue with a Blog

Writing a business blog and presenting relevant updates and news (metro-specific) to your audience (share them on social media and include your GMB listing) will up your presence.

New blog posts will let you have higher rankings on Google maps and local search results. Google will crawl and index new content and help you build an authoritative domain authority.

  1. Embed GMB Listing

When you embed your GMB listing into your city specific landing pages and add your listing map in your website’s footer you ensure a rich local presence.

  1. Get Reviews

Ask your customers to post their experiences as the relevance of local search is boosted by reviews. Mobile phone usage has also proved to have upped local search results.

Google shows local search results even when global terms, phrases and words are searched.

Implementing effective local SEO strategies is an important way to be found on Google. Localisation of search is currently heavily dependent on mobile devices.

  1. Do SEO on City Pages

Your city page must have a title tag that must include your targeted metro area.


Survey by BrightLocal suggests growth possibility for local SEO

BrightLocal, a popular local SEO and citation building service provider stated about some significant changes in in-demand, personal earnings and annual revenue market. Provided here are a few sections from the findings carried out BrightLocal.

Here comes a little good news for SEO professionals as local agencies have indicated more hiring of SEO staff in 2018. In spite of some challenging times for freelancers and agencies in the last three years, the present times indicate an increase in optimism in 2018.

Not to be considered an instant-fix, yet local SEO is surely being taken on the right foot and ticked off as a result-oriented action that has rich potential in the near future.

Data has been gathered from numerous sources that point towards an interesting times ahead for local SEO. With Google’s increased local service ads, there are too many scattered pieces to fall back together. As a marketing professional make efforts to remain focused on brand value promotion. Put forward relevant and engaging content for your designated area. Every location page must look and feel unique. Local visibility will be important in upholding your global identity.

With the future being already here, the distances between optimizing for search engines and real users is becoming blurry. Google cannot be fooled by you and your genuine efforts include (and must always) audience attention, new initiatives and goal-setting new age trends. Become aware of new technicalities to win over the competition, conversion, traffic and popularity.

8 Big SEO Risks To Refrain From

Do you want to make it big in SEO? Do you want to draw the maximum traffic to your website? We all are aware of the most convenient SEO strategies like using relevant keywords/phrases, link building, guest posting, technical optimization, etc…But even after implementing them repeatedly many brands are failing to fetch the top search engine rank. Are you one of them? Then hold on your patience as sometimes it takes quite a long time to grasp a position on the first page of SERPs and get ultimate success in SEO. Moreover, you need to be aware of the major SEO risks that are to be warded off in order to get the best results.

Here are they:

  1. Messing up the content

The content must always be able to take your website to the top of SERPs and if it is failing to do so then you should take an action immediately. By employing the best of in-house content creators and third-party services or agencies you can get high quality and search engine friendly content. So never ever mess up the content and make it absolutely original and enthralling to climb up the ladder of search engine rankings straight away.

  1. Spoiling keyword optimization

You should always do the keyword optimization very carefully otherwise your performance is ought to be poor in SEO. You need to optimize the right type of keywords to make a fast buck in SEO. Optimizing generic keywords will always help you to win over the traffic but will not be beneficial for you in the long run. But by optimizing the specific you can be assured of maximum traffic and higher search engine rankings for a long term. Move ahead with a generic approach as that can improve the performance of your website in SEO which is also the right time to go for more optimization helping you to grasp higher search engine ranks.

  1. Mistaken anchor texts

Authoritative and proper anchor texts can increase the CTR strikingly. Suppose if you post a blog on the first rate email marketing campaigns which you wish to link to your website or page. Instead of utilizing anchors like ‘buy now’, ‘learn more’, etc use anchors like ‘click here to find the wide-ranging email marketing solutions’ as that can always pull in huge traffic. Remember… Never use the similar anchor texts repeatedly as people can refrain from your website then. Bring in some changes to your anchor texts as that can give a break to the hyperlinks. Try your best to use almost 50% of relevant keywords in anchor texts as that act as a blessing for you to outshine on SEO.

  1. Omitting title tags and meta descriptions

There are many websites who do not come up with different title tags for various pages. So if your website belongs to that category then get title tags for every single page right away as it can boost your SEO! When something about your website gets shared, tweeted and bookmarked, the text of page titles are actually exposed. So you need to make them as catchy as possible to steal the attention of the biggest number of target customers. Like title tags, meta descriptions are also necessary for higher search engine rankings. Make sure they are within 160 characters and persuasive. By adding a handful of relevant keywords in the meta descriptions you can certainly move up on the SERPs.

  1. Avoiding conversion analytics

Conversion analytics often get ignored which results in the mediocre performance in SEO. Pay more focus on low traffic keywords rather than high traffic keywords as they can improve the conversion rates as well as your search engine rank. Evaluate the accomplishment of the keywords in conversions and distinguish them with other keywords so you can end up using only those that can always take you to the top of search engine results.

  1. Skipping the local search

If you are running a local business and want it to bring around multiple localities then you need to be distinctly visible in local search. It is a prerequisite for the target customers based in the local region to be aware of the existence and the facilities that your business offers to choose you over your competitors. As other algorithms are utilized for local search you should add specific keywords in titles and meta descriptions. Do include the local address and contact number of your business on the web pages to snatch a noticeable position on the local search results. By listing your business on the prime local websites you can consistently rank well in local search results.

  1. Paying more importance to the number of links over quality

Never be engrossed in getting in maximum links without considering their qualities as that will not benefit you highly in SEO. Remember… A high-quality link will always perk up your search engine rankings and SEO performance rather than a chunk of links of low quality. Once you get a potent link it reflects your authenticity leaving a positive impression on the target customers which helps in pulling in the largest number of traffic. So choose quality over quantity if you want to build a trustworthy relationship with a myriad of customers.

  1. Not updated with the latest trends

Stay updated with the latest trends of SEO if being a topmost search engine rank holder anytime is your ultimate motive. And if you do not then make yourself updated right now. Opt for Google AMP, Voice Search, AMP rules if you want to make the most of current SEO formulas to get favorable outcomes.

Keep in mind the aforementioned risks and avoid them to the core if you dream to bring an excellent improvement in your search engine rankings in 2018 and enjoy being alive in SEO forever.

Top Seven Quick and Easy SEO tips for Small Businesses

Businesses big or small are always in need of SEO tactics and actions. Knowing the top 7 quick and easy SEO tips for small businesses will come in handy for better market reach and presence. No matter how many changes they go through every year SEO is a necessity. Here we provide you with some excellent handy SEO tips to keep your small business afloat. If you are a new business owner you might be new and inexperienced in digital marketing and SEO can seem complicated and a completely unknown territory to put your feet into. Having a Google account, maintaining Google Analytics, using well-judged backlinks, blogs, content marketing, local listing of your physical address, properly structuring your website with tags and page descriptions and meta descriptions are some of the most popular ways of upholding search engine optimization. Given here are some impactful SEO strategies. People having websites are usually aware of the reach and scope of SEO but small businesses need to consider utilizing these strategies by taking a thoughtful approach

1. Have a website set up that is SEO friendly

The overall technical specification of your website must extremely search engine friendly. If you are new in business this means your website must have everything in their right places from UI to UX, alt tags to sitemaps, HTML, compressed graphics and balanced statistics. Standard website platforms offer all of these and much more. However, if you are opting for a custom built website you need to rethink all your folders that include the website structure, sitemap, and HTML readability.
Usually, website designers work hard in building graphical layouts that bear visually appeal to anyone and everyone (most general users are often taken into account). Designers count on the probable human audience. As a small business owner, your job is to remember that search engines look at your website from a very technical angle day in and day out.

Remember a few things that go down well for SEO strategies and actions. Flash is redundant in the present times and must be avoided at all costs. There are several technologies that come with similar or even higher graphical value. If you in any case have Flash in your website then it is advisable to use a text based description residing in the HTML which helps the search bots to find them in an easy manner. Remove you splash or welcome page in case of a Flash website and include a descriptive homepage with pointers for main content of your website.

2. Run a Google My Business Account

Create a free listing account on Google My Business which will allow you to appear on the local search results depending on queries relevant to your targeted area. The local listing showcases your business hours, name, location, web address, directions and best time to contact you. These details are important if you are looking forward to have queries and fresh customer calls. It is important for new and small businesses to take this step in order to expand their reach and help themselves for better future audience accessibility and client interactions.

3. Create a list of keywords for your website SERP

How do you want people to search about you on the internet? Your business must have products or services to offer that will most definitely their set of categories and qualities. Make a list of keywords that are related to your business. Ask your near and dear ones to come with suggestions.

After making a list search for the terms jotted down by you on Google and see what the search volumes are. There are some categories to follow while including your choicest keywords. Some terms will be highly competitive and some will be low on competition.

● Low rank, great term, low competition – This is the safest zone to start off with. These are the terms you must give top priority to. You will hopefully have the best results on the basis of these keywords.
● Low rank, great term, high competition – This area will be safe as long as you are a new player. As soon you gain experience this category of keywords will come costly for you if you do not have high performing keywords in your kitty.
● High rank, the great term – This is absolutely the best part of your success but you must track them every now and then. On the basis of their performance, you can choose when to come back to them for future assessment.

4. Create a Google Analytics Account and Use It regularly

Open a Google Analytics account and start having insights into age, locality and other details of your visitors. It is a powerful tool to understand user trends. you can gauge the sources of traffic, bounce rate, average time spent on individual web pages. You can also create reports (standard and customizable) that will help you to understand how they are searching and finding your website. In case of website campaigns, you can track their performances with your visitors.

5. Create and Maintain Internal Links

Link building is an integral part of search engine optimization. Broken links must be fixed. Internal links must be created in order to retain your users and visitors. Every page must have rich and properly structured content for people to stay on the web pages. Internal links make it easy to build a higher domain authority and a SEO-friendly site architecture. Internal links make it easy for Google to crawl websites and guide visitors to reach high-value pages. It must be remembered that a key phrase must be used in the link’s anchor text when it is being linked from a high authority page.

6. Have a Blog and Update It Regularly

Introducing a blog and writing posts every now and then will earn you a rich and returning traffic. Being a small business owner you must never let go of this opportunity. Every blog has a set of followers and it takes time to gain popularity. New, smart and fresh content will let Google crawl your website and make users reach you in no time.

It can be a standard 200 – 300-word blog entry that speaks about industry relevant product or issue. A blog is the best possible way to reach the search engines. It is easy to start a blog and requires minimum effort. Besides boosting your website traffic with your blog you can expect better customer relationships in the future.

7. Ask Your Clients to Put Up Reviews On Your Website

Client reviews are value additions for any new and small businesses. Creating an impact on visitors is all important. Positive reviews on Google’s local listing up your entire SEO strategy in a big manner. Profiles on websites like TripAdvisor, Angie’s List and Yelp can boost your name and fame. Use exactly similar names, contact information, and addresses on these websites to create a strong impact on your local SEO. The main intent behind positive reviews is to bring in business prospect. Keep adding to your existing list of local business listings to gain a strong foothold in your industry.

Everything you present on your website must be contextual. Content updates and proper enlistments along with an easily navigated website spells success in the world of SEO. Your business must be found online and your name must be found by visitors and the search engines.

New SEO Trends and Google’s Major Changes in 2018

With 2018 already starting off in a mad rush it seems like the SEO days are on the go and there is nothing that you can hold on to. However, there are various upcoming changes that will soon be put up by Google and related SEO trends that will hold the key to your buoyant spirit for SEO. In order to hold on to horses for the current year, you need to buckle up on your foresight and check for the things that the industry is gearing up for.

Given here are a few important areas that you need to keep track of, in order to shift your position according to the imminent changes that are to take up this year:

Get yourself ready for fake news algorithm updates

It was way back in 2010 (seems like somewhere down the pages of history) when Google used to get a lot of bad blood from web users and most of the times was hogged by media organizations for its frustrating clutter created by unstructured ‘content farms’ which kept increasing each day. Search results for Google were in a mess as there was no veritable check for spam and low-quality content.

Just a year later, in 2011 Google released its Panda update which worked well in targeting low quality and spam content. It seemed like Google had found a way out to tackle negative press.

People and organizations across the globe have been busying themselves up with talks on fake content promotion by Google in the recent times. This makes it necessary to refer to instances from the past when Google had taken important measures to negate all forms of fake content, spamming, etc. Media has been persistent in belittling Google’s search trends in the last 1 and a half years.

The problem has been extensive. The growing dissent is quite evident when industry experts speak out on the matter openly. According to Danny Sullivan, a California-based technologist, journalist and a popular entrepreneur, the very recent trend of fake search results on Google is “Google’s biggest-ever search quality crisis.”Google’s image is under the scanner and it remains largely bruised and battered. There has been a motivated approach to deal with the problem and Google has worked quite hard in achieving an unquestionable win.

Some of the areas combated by Google:

  • Google has taken action in adjusting its algorithm.
  • ‘Fact Check’ tags have been added to the search results. This will be important in curbing false/fake historical news from spreading widely.
  • Fake news ads publishers have been banned by Google.
  • Recent tests to include ways for users to report ‘offensive autocomplete ‘
  • Algorithm adjustments to devalue “non-authoritative information” like Holocaust denial websites.

Google has always tried to control trustworthiness in its search results. In 2015 Google’s researchers had launched Knowledge-Based Trust (KBT), an evaluation system that checked the quality of web pages based on their factual accuracy. This was an innovation as facts were given importance over the number of inbound links.

Knowledge-Based Trust system could have been an ultimate quality setting yardstick. Websites that involve in publishing fake news on a regular basis could be handled well with this method. However, this system could also go wrong considering the fact that widely circulated wrong facts could come into the picture.

It is hard to ascertain whether KBT has already been implemented or not. It is harder to know whether this system can combat fake news. But it is surely a thing to consider that Google believes in authentic search results and wants to uphold truthfulness in its ranking factor.

Voice Search and Assisted Prompts to Grow Together

Most mobile queries (one in every five) comes with voice search options. These numbers will keep growing with Google Home to become more popular. With the rise of voice-enabled services there would be an invariable rise in featured snippets.

A recent study carried out by Stone Temple Consulting has confirmed the phenomenal rise of featured snippets and how their presence is found in roughly 30 percent of the overall 1.4 million queries tested by them.

With a possible rise of this trend, there would be a strong rivalry created between featured snippets and top organic listing.

As a business owner, you will surely want to have one of these to get noticed. There are various other studies that you can carry out giving you a rough overview of featured snippets and current trends.

Artificial Intelligence will determine various aspects of search

RankBrain was established two years back. It is a powerful AI system introduced by Google to enable machine-learning that helps in processing veritable search results. Ever since it was introduced 15 percent of search queries have been handled by RankBrain.

However, it needs to be stated that Google’s interest in AI extends way beyond RankBrain. There are various confidential projects that are undertaken in Google’s laboratories (as suggested by some media outlets) which comprise extensive researches on AI, Blockchain, and various other technology fields.

Google has reportedly developed Cloud Vision API which recognizes an enormous number of objects. Google’s numerous machine-learning capacities are now being sold as its own product.

Google has allegedly built an AI that is superior to humans. Building a superior human was part of a project carried out by Google Brain that comprised of a specialized team specifically working to create and discover AI supremacy for Google.

However, AI also has its own problems. There are times when AI identifies a problem but due to certain limitations (set by handlers), it remains unable to come up with good solutions.

There are problems like AI’s confusion in differentiating between correlation and causation. There are strange correlations and connections drawn by AI systems that are usually considered ‘superstitious’ because of the unrelated items involved in their process.

Developers work on solely programming for the machine-learning algorithm which makes them unable to understand how the final algorithm works. It is impossible for anyone to understand the final outcome of most of these algorithms as they form different shapes and structures by joining with each other. This results in difficult prediction as it becomes hard to understand and gauge how it will behave. The way of operation for machine learning algorithms is completely different from traditional programs.

Google will surely keep continuing with its AI inclusions into their search algorithms. This will make it impossible for us to expect desired search results and more difficult to understand them as they will start behaving in less predictable ways in the days to come.

There might be completely shocking search results shown by Google in case of normal generic search terms used by users. There will surely be negative reflections. Everything about this will surely not be good but we must be prepared for all kinds of things in the days to come.

We can only hope that Artificial Intelligence does not get in the way of long-term SEO strategies. Optimizing for AI will hopefully be an essential optimization process as it will be similar to human brains, but only superior. A machine-learning algorithm aims at making predictions similar to those of humans.

Guest Posts To Take a Possible Hit

Just a few months back Google sent out warnings to webmasters asking them to stop promoting and marketing articles for large-scale link-building processes.

Google’s latest guidelines do not include article marketing and it will result in a penalty. The SEO community is well aware of Google’s knowledge of link building professionals using content as part of their SEO tactics. With this announcement by Google, it can be stated that an algorithm update targeting manipulative guest posts is just around the corner.

So what is manipulative guest posting?

Google’s guidelines must be referred to, in order to get an answer to the above question. “Does it help my users? Would I do this if search engines didn’t exist?”

These questions will let you improve your overall understanding of guest posting. Brand awareness must be promoted by guest posts. That is the main aim. Guest posting must not send referral traffic to targeted websites.

The ultimate aim for any SEO professional is to up the process of ranking and ensure improved SERP. There are numerous professionals who simply tweak the SEO processes to attain their desired goals but lose out in the long run. Various marketers pursue unsustainable guest posting practices that are illegitimate. EzineArticles and many others have been known to promote this trend.

‘Linkless’ Mentions

Bing has already started tracking unlinked brand mentions, providing them with rank signals. As per industry experts, Google is probably doing this as well. AI becoming an integral part of rankings it is not unreasonable to expect “linkless” mentions becoming an important thing in search rankings.

The game of brand mentions is not very different from the tactics used to earn links. However, people who mention brands are much higher in number than people who link to them. This will be a great boost for smaller brands that do not fall into the category of earning press.

Web-based conversations and communications with users (one to one and on a large scale) will let you earn importance on the internet over a span of time. This is vital to growing your branding efforts and overall presence.

Penalties and Crackdowns might be Necessary

Mobile Interstitial penalty introduced in 2017 was an important signal sent out by Google on its choice to battle against intrusive mobile ads. Websites severely hit took part in aggressive advertising blocking users from taking action. It has been clearly noted by Google that deceptive advertising placement and other promotional issues hindered use of the interface. UI being hindered impacted the overall goal of the world wide web – ‘Clear View and Information Sharing’.

Big brands are able to get away with interstitial ads. But Google may decide to crack down on these companies in the near future. The crucial factor that drives the trust of big brands (trusted by millions of customers) is the advert sector. Everything in the near future will depend on Google’s reward for branding vs. intrusive advertising.

The yardsticks set by Google will be helpful in maintaining transparent and clean ways of promotion.

Mobile-first Indexing

Google had announced three years back that mobile searches had gone way past desktop searches. Last year BrightEdge came up with its survey that stated how 57 percent of traffic among its clients were directed from mobile devices.

Google has acknowledged this massive shift in user behavior that has been caused by mobile-first indexing. “Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users.” Google’s representatives have stated that mobile-first index can be expected to be launched in 2018.

2018 is being anticipated to be the year of search signals taken from mobile devices that impact all other related searches. Websites failing to include mobile devices in their search indexing processes will soon bear the brunt and become obsolete.

Be Prepared to Face Paradigm Shifts in 2018


Ever since it started off with its web journey in the 1990s, Google has come up with numerous shifts in its trends and processes. With the inclusion of AI, the political atmosphere, technological efforts, and warnings against manipulative guest posts and distracting advertisements Google has sent out a strong signal to anyone and everyone plying for business in the search engine world that change is already here and it is here to stay. The focus must be given on long-term SEO strategies that keep everyone abreast in the competitive market for years to come.